In general, PIM is a tool which is able to deal with all needs and requirements in your organization related to content management. It is also a software which will allow every department working inside the company to have access to updated product data in real time regardless of any location.
Apart from making a big contribution into the effectiveness of a team, a PIM system is a major key to manage your e-commerce activities and update products on the market. This article is going to let you know how effective it truly is.
- The definition of a PIM system
A Product Information Management system is a kind of software which is able to keep track of all the information controlled by a company. That amount of information can come from catalogs, marketplaces, price lists and so on. It should be tracked in real time in order to be distributed throughout different channels under the management of the company.
Such kinds of tools have played an important role for companies in which they have to cooperate with others situated in various regions in the world. Especially, in the cases in which huge amounts of information are not controlled properly, PIM system would become even more important.
Apart from these cases, e-commerce sites and departments coming with high product rotation and an endless number of items also opt for this solution in order to achieve an ideal synchronization between different parts of product information, times, processes and results.
- What is not a PIM system?
There are many tools used for file and data management which you may think to be PIM systems. However, they are not.
They may be a Product Content Management system, which is a software used to control visual assets such as images, logos and so on via the whole lifecycle of products. What is more, it can control all product descriptions, brand contents, marketing material and so on.
Master Data Management is another tool which is often mixed up with PIM systems. In fact, it works as a reference database for the company. The system has everything of an organization from employee or department data to the products or services provided by a company or a customer.
In spite of the fact that the Digital Asset Management works in a rather similar manner compared to PIM systems, they are two distinct tools. Digital Asset Management systems deal with all types of digital resources related to the business, PIM systems are mainly used to manage product information. The last system which could be easily mixed up with PIM systems is Product Data Management system. This system is able to capture, control and advance all internal and external product data from easy documents to more academic instructions.
It is necessary for businesses to know all the concepts in order to differentiate between them and PIM systems.
- The major goals of PIM system
The big problem arising in any company is rather similar to the ropes which are often tangled when climbing up a mountain.
Nowadays, all the paperwork has been replaced by digital folders. A very huge amount of spreadsheets which are packed in columns in order to organize a torrent of data in a perpetual process of updating.
PIM software will help users protect themselves from this situation as it assists in distributors, retailers as well as companies with e-commerce services in terms of storing and updating the information related to the product catalogue via a storage system in the cloud. The major thing here is that the stored information can be delivered through different channels properly and attract the right audiences.
- Different types of PIM systems
The first type is open source systems. These kinds of PIM software will let users access the source code, make changes or any connections they want to. Eventually, they will be able to customize. As usual, open source PIMs will require for extra costs for entrepreneurs as there is a demand on IT teams who have experiences for those changes or new features.
Another kind of PIMs system is Saas or cloud. To be more specific, Cloud or SaaS PIM vendors provide their customers with support for all integration process. Another good news to hear is that your companies only need to pay for the services you want, which is an option of personalization.
This means you will receive the benefits of an open source software with all the advantages you can receive from a system in the cloud.
- What kind of information a PIM system keeps track
Product Information Management software keeps track of two major content types, which are product information and master data.
First and foremost, Product Information Management software can control everything from technical data such as technical specifications, measurements and so on to product descriptions and visual factors like videos, images and so on.
This method is able to deal with all changes which are made to the data in real time as well as the extra elements occurring to the product. Last but not least, it can manage the integration between various platforms with the major purpose to unify and synchronize all the information.
Secondly, another advantage of Product Information Management system is master data. A PIM tool has the ability to organize and control a company’s master data. This data may be customer information, vendor, inventory, product information and the internal details of the organization.
As usual, the integration between different e-commerce apps comes with certain deficiencies, which may lead to discrepancies between different departments in the company such as the sales and financial departments. As a result, the contradictory information such as the way from which a product is named on the web or on invoices will turn up.
Finally, this can result in a lot of communication and information issues inside the company. This is when a company should adopt such best tools as PIM systems to deal with the problem as it can make sure the accuracy of information to promote the efficiency of work.